How Does Tri County Media Compare?
We're not the cheapest advertising option. But when you look at what you actually get—verified impressions, community presence, and real attention—we're the smartest investment for local businesses.
Cost Per Thousand Impressions (CPM) Comparison
CPM is how the advertising industry measures cost efficiency. Here's how Tri County Media's ~$6 CPM stacks up against other channels.
| Channel | Typical CPM | What You Actually Get |
|---|---|---|
| Tri County Media (Hyper-Local) | ~$6.35 | Verified plays, specific neighborhoods, repeated exposure, high dwell time, full-screen display, community presence |
| Facebook / Instagram Local Ads | $5 – $15 | Low dwell, scrolled past in seconds, limited recall, ad blockers, no proof of attention |
| Google Display Network | $2 – $8 | High volume but low local precision, banner blindness, no community connection |
| YouTube (Skippable) | $8 – $20 | Broader regional targeting, often skipped, not location-specific |
| Streaming / OTT | $25 – $45 | Higher engagement but expensive, limited local targeting |
| Local Radio | $6 – $12 | Audio only, hard attribution, no visual branding |
| Local Cable TV | $15 – $35 | Regional not block-level targeting, expensive production costs |
| Traditional Billboard (OOH) | $5 – $25 | Estimated impressions (not verified), short exposure time, no proof-of-play |
| Digital Billboard (DOOH) | $8 – $30 | Short exposure (passing cars), less granular targeting, split with many advertisers |
Verified plays, repeated exposure, full-screen, community presence
Low dwell, scrolled past in seconds, no proof of attention
Low local precision, banner blindness
Often skipped, not location-specific
Expensive, limited local targeting
Audio only, no visual branding
Expensive production, regional targeting
Estimated impressions, short exposure
Passing cars, split with many advertisers
Why Our $6 CPM Delivers More Value
Compared to Facebook or Google's local ads, we're slightly above their median CPM. But here's what makes every dollar worth more:
High Dwell & Repetition
Viewers see your ad multiple times per visit. At the gym, café, or salon—not scrolled past in 0.3 seconds.
Physical Relevance
Your ad appears where the purchase or decision happens—in your actual community, not in an algorithm.
Verified Delivery
Actual playback logs, not estimated reach. You know exactly how many times your ad played.
No Middlemen
Your CPM reflects 100% of true exposure. No ad network taking a cut, no bots inflating numbers.
Local Exclusivity
Limited to 10-12 advertisers per location. You're not lost in algorithmic noise or competing with 50+ other ads.
Full-Screen Display
100% of the screen for 20 seconds. Not a banner ad, not a split screen—your entire message, commanding full attention.
More Than Impressions: You Become Part of the Community
When someone sees your business advertised at their favorite local gym, something powerful happens in their mind:
"This business is part of MY community. They're local like me. They support the places I love."
That's trust you can't buy with Facebook ads.
Facebook Ad Experience
- •"Sponsored" label appears next to cat videos
- •Scrolled past in 0.5 seconds
- •Forgotten immediately
- •Feels like every other online ad
- •No community connection
TCM Local Screen Experience
- •Full-screen at a place they trust and visit
- •Seen 2-3 times per visit, multiple times per month
- •Your name becomes familiar through repetition
- •Signals "this business invests in OUR community"
- •Creates genuine local recognition and trust
The Hyperlocal Advantage: A Real Customer Journey
Monday morning: Your customer goes to their gym. While resting between sets, they see your HVAC company ad on the screen.
"Hmm, I should get my AC checked before summer."
Later that day: They grab coffee at their favorite café. Your ad plays again while they wait for their latte.
"There's that HVAC company again. They must be legit if they're advertising here."
Next week: Getting a haircut at the salon. Your ad plays again.
"Okay, I keep seeing this company everywhere. I should just call them."
That's 3 exposures in 7 days at places they love and trust.
Then their AC breaks in July. Who do they call?
Not the company from a Google search. Not the one they scrolled past on Facebook.
They call YOU.
Because you're the familiar name. The local business. The one they've seen in THEIR community.
Simple, Transparent Pricing
No hidden fees. No surprises. Month-to-month flexibility.
per month
Get started with a single location and see the impact of local screen advertising.
per month
location packages
Choose from multiple packages including video ad options and annual savings.
Save 15% with annual prepayment
The Bottom Line
Online Advertising ($5-15 CPM)
- ✗ Scrolled past in seconds
- ✗ Competing with millions of ads
- ✗ No proof of attention
- ✗ Ad blockers everywhere
- ✗ Zero community connection
- ✗ Forgotten immediately
Tri County Media (~$6 CPM)
- Full-screen, 20-second displays
- High dwell time, repeated exposure
- Verified delivery (proof-of-play)
- Can't be blocked or skipped
- Community presence & trust
- Recognition through repetition
The real question isn't "What's the CPM?"
It's "Which advertising actually gets you customers?"