The math, in public.
Every claim we make is built from playback logs and verifiable industry benchmarks. This page shows the math.
A $99/month plan, in numbers.
The plan most of our advertisers run is $99/month for five locations. Here's what that looks like, in round numbers, based on real verified plays across the active network.
Ranges reflect actual playback data across the active advertiser base. Your specific results depend on which venues you choose and which month you run.
Cost per 1,000 views, every channel, side by side.
| Channel | CPM | Ad duration | Viewability |
|---|---|---|---|
| ★ TCM Network | ~$3.20 | 20s | 100% |
| Google Display | $3.12 | passive | ~30% |
| DOOH industry avg | $7.62 | 8–15s | varies |
| $9.46 | 0.3–1.5s | ~50% | |
| $12.50 | 0.27s | ~50% |
Sources: Statista, OAAA, Hootsuite, WebFX, Revealbot, Integral Ad Science, Lumen Research (2024).
Verified by playback log, not by self-report.
Every TCM screen runs Yodeck, the same digital signage platform used by Fortune-500 brands. Every play your ad makes is logged at the screen itself with a timestamp, duration, and screen ID. We don't estimate plays. We don't model plays. We log plays, and we hand you the file.
Play happens
Your ad displays full-screen at a venue. The screen logs the play.
Log syncs
Yodeck syncs every play log to TCM daily.
You see it
Plays appear in your dashboard the next morning, and you can download the raw CSV anytime.
Every advertiser gets a real dashboard, not a PDF.
- ✓Verified play count, per screen, per day
- ✓Estimated audience reach per venue
- ✓Cost per thousand display plays (display CPM)
- ✓Cost per thousand audience views (audience CPM — the DOOH standard)
- ✓Comparison vs. Facebook, Instagram, Google Display, DOOH average
- ✓Raw CSV export of every single play, ever
- ✓Creative library, version history, and instant swap
- ✓AI brand-safety review status and notes
Where DOOH fits in 2026.
- $22B → $56B by 2034. Global DOOH market (Fortune Business Insights).
- Minutes, not seconds. Average dwell time in indoor venues.
- ~100% indoor DOOH viewability vs. ~50% social ad viewability (50% of pixels visible for at least 1 second).
- 0.27s Facebook full-attention average (Lumen Research, 2023). 74× shorter than a TCM play.
A few of the questions we hear most.
Where do your CPM numbers come from?
Industry CPMs are from publicly reported 2024 benchmarks (Statista, OAAA, Hootsuite, WebFX). TCM CPMs are calculated from the playback logs of every active advertiser on the network.
Can I see my own raw plays?
Yes. The dashboard exports a CSV of every play your ad has ever made, with timestamps and screen IDs.
Do you guarantee a certain number of plays?
Plays vary by venue traffic, venue business hours, and how full the ad slate is at each location. The numbers on this page are averages across the active network.
What about programmatic / API?
Yes — power users can plug into TCM for scheduled rotations, dayparting, weather-triggered creative, and more. Ask us.